Newsletter 23 – Creating Community through Collaboration

There is an African proverb which says, \”If you want to go fast, go alone. If you want to go far, go together.\”  During this time of lockdown and being affected by the covid-19 pandemic, creating community through collaboration is key to survival. And not just in business, but for households and families too. This is the approach we advocate for within the artisinal communities we work with and we can see the difference it makes when there is unity and collaboration.

African Mamas Crafts recently featured in a collaborative article by the Sunday Times Newspaper for the \”Made in SA\” supplement.  It highlighted the impact of covid-19 on the creative sector and the local economy and what recovery may look like. The message was that in order to continue to enjoy the South African brands we\’ve come to love and cherish, and the crafters and makers who bring them to life, we need to collectively rethink our buying decisions and support local businesses.  Click here to view and read more (pg 18-19) on this story.

This month, which is Women\’s Month in South Africa, shop online for our wide selection of Women\’s Day Gift Baskets for sale.  The Legacy Picnic Basket variety includes our Wine Picnic Basket, Fruit Basket, Square Picnic Basket and Oval Picnic Basket range.  We call them \”Legacy Baskets\” because they survive and are passed down from one generation to another.  For me, they evoke such fond memories of growing up in the former Transkei as they were always an item to have on fun beach days.  They are functional, strong, beautiful and locally made – supporting our rural artisans.

We may not be able to do beach days now, but we can create family memories in our homes and gardens.  They\’re great for garden picnics for 2 and fun family picnics for 4 or 6.  Order yours now!

Till next month,

Nomaswazi Tinus
Founder & Director
African Mamas Crafts